6 Pack Trivia

A little something I read on my Beer Page-A-Day Calendar entry:

Did you ever wonder why beer comes in six-packs instead of, say, eight- or ten-packs? Back in the 1930's, major brewing companies were trying to determine the optimal size for shoppers to buy beer and take it home from the store. They found that women (who were responsible for shopping far more often than men) were able to comfortably carry a six-pack of beer, but not more. Since then, it’s been the industry standard.

And now you know the rest of the story!!